Field Sales Representative

• Company: Local Business Pro
• Location: Salt Lake City, Utah and surrounding areas
• Reports to: Founder and CEO
• Position type: Full-time
• Compensation: Base salary plus commission
• Work style: Primarily field-based, with local travel and some remote administrative work

Local Business Pro is a revenue and operations platform built specifically for home service companies.

We help HVAC, plumbing, electrical, pest control, landscaping, cleaning, construction, and other service businesses capture more opportunities, automate follow-up, improve customer communication, and manage their day-to-day operations in one place.

Our platform combines CRM, field service management, communication, automation, payments, and AI-powered tools to help local businesses grow without adding unnecessary complexity.

We are building a strong local presence in Utah and are looking for a relationship-driven salesperson who can help turn that presence into a repeatable customer acquisition engine.

The Field Sales Representative is responsible for creating local sales opportunities, building referral relationships, booking qualified demonstrations, and closing new Local Business Pro customers.

This is an active, relationship-driven sales position. You will spend much of your time meeting business owners, attending networking events, developing referral partnerships, following up with prospects, and helping home service companies understand how Local Business Pro can improve their businesses.

You will not be expected to sit and wait for inbound leads. You will be responsible for creating opportunities through consistent field activity, prospecting, networking, and follow-up.

The central purpose of this role is simple: create qualified sales conversations with home service business owners and convert those conversations into paying Local Business Pro customers.

You will represent Local Business Pro throughout the local business community and build trusted relationships that generate qualified opportunities.

• Attend chambers of commerce, BNI meetings, trade groups, business associations, networking events, and local meetups.
• Schedule one-on-one meetings with business owners, referral partners, and community connectors.
• Build relationships with people who regularly work with home service companies.
• Clearly communicate who Local Business Pro serves and what problems we solve.
• Ask referral partners for specific introductions to qualified business owners.
• Maintain relationships through consistent and thoughtful follow-up.
• Turn networking conversations into concrete next steps, introductions, demonstrations, and sales opportunities.

The goal is not simply to attend events or collect business cards. The goal is to build trust that produces qualified introductions and new customers.

You will actively create and maintain a pipeline of home service business prospects.

• Identify local home service businesses that fit our ideal customer profile.
• Prospect through networking, referrals, local directories, social media, trade organizations, field visits, and outbound communication.
• Contact prospects by phone, text, email, social media, and in-person outreach.
• Make direct and professional requests for meetings and introductions.
• Qualify opportunities based on business fit, pain points, urgency, decision-making authority, and revenue potential.
• Follow up until there is a clear decision or an agreed future date.
• Record conversations, opportunities, and next steps in the company CRM.
• Maintain enough consistent activity to support monthly sales targets.

You will help business owners identify where they are losing time, revenue, or customer opportunities.

• Learn how each prospect currently handles calls, leads, estimates, scheduling, follow-up, jobs, payments, and customer communication.
• Identify operational problems such as missed calls, slow response times, lost estimates, inconsistent follow-up, scheduling confusion, and excessive administrative work.
• Ask thoughtful questions before recommending a solution.
• Explain Local Business Pro in clear, practical, business-focused language.
• Connect product capabilities to measurable business outcomes.
• Demonstrate the most relevant workflows for each prospect.
• Tailor the conversation to the prospect instead of delivering a generic software presentation.
• Bring in the Founder or product team when deeper technical expertise is needed.

This role is about selling better business outcomes, not simply listing software features.

You will own opportunities from the first meaningful conversation through the customer's commitment to move forward.

• Establish the prospect's buying criteria, decision makers, budget, timing, and implementation concerns.
• Clearly communicate pricing, onboarding requirements, expected outcomes, and next steps.
• Handle objections related to cost, switching systems, implementation, complexity, and team adoption.
• Ask directly for the sale when there is a strong fit.
• Send approved proposals, agreements, payment links, and follow-up materials.
• Create appropriate urgency without using manipulative sales tactics.
• Accurately represent what Local Business Pro can and cannot currently provide.
• Avoid making unapproved product, pricing, or implementation promises.
• Complete a clean handoff to the onboarding and client success teams.

Success is measured by both the number of customers closed and the quality of the customers brought into the business.

You will build a network of professionals who can consistently introduce Local Business Pro to qualified business owners.

Potential referral partners may include:

• Accountants and bookkeepers
• Payment processing professionals
• Insurance agents
• Marketing agencies
• Web designers
• Business coaches and consultants
• Chamber and networking-group leaders
• Commercial lenders
• Property managers
• Trade association representatives
• Industry vendors
• Other trusted local business connectors

You will help referral partners understand:

• Which businesses are a good fit for Local Business Pro.
• Which problems our platform solves.
• What signals indicate that a business owner may need our help.
• How to make a simple and effective introduction.

You will also maintain communication with strong referral partners and deepen relationships with the partners who consistently create qualified opportunities.

Good sales conversations only matter when they lead to clear next steps.

• Log conversations, notes, and next steps in the CRM.
• Follow up when promised.
• Keep active opportunities from becoming stale.
• Send clear recap messages after important meetings.
• Re-engage prospects who showed interest but were not ready to purchase.
• Maintain relationships with longer-term opportunities.
• Use tasks, reminders, and automation to prevent missed follow-ups.
• Keep the Founder informed about important opportunities, risks, and sales patterns.

Because you will spend significant time speaking directly with business owners, you will provide important insight into the market.

• Track common objections and reasons prospects do not move forward.
• Identify the industries and types of businesses that respond most strongly.
• Report recurring product requests and operational pain points.
• Share feedback from both won and lost opportunities.
• Identify sales messaging that resonates in real conversations.
• Distinguish recurring patterns from isolated requests.
• Help the company improve its positioning, offer, and sales process.

You will not own product strategy, but you will serve as an important source of real-world customer insight.

A successful Field Sales Representative consistently creates qualified conversations, advances opportunities, develops referral relationships, and closes new customers.

Performance may be measured through:

• Field meetings and one-on-one conversations completed.
• Networking events attended.
• Qualified prospects added to the pipeline.
• Referral requests made.
• Warm introductions received.
• Sales demonstrations booked and completed.
• Proposals or payment links sent.
• New customers closed.
• Monthly recurring revenue sold.
• Onboarding revenue collected.
• Follow-up completion rate.
• Accuracy and completeness of CRM records.
• Customer quality and early retention.

Once fully ramped, an example activity and performance target may include:

• Three field meetings or one-on-one conversations per business day.
• Ten or more follow-up calls, texts, or emails per day.
• Five direct referral requests per day.
• Five to eight qualified demonstrations per week.
• Four to five new customers per week at full target performance.
• Fifteen to twenty new customers per month at full target performance.

Final targets will reflect the territory, available support, average sales cycle, compensation structure, and the representative's ramp period.

The ideal candidate is someone who:

• Enjoys meeting and talking with business owners.
• Builds genuine relationships but is not afraid to make a commercial ask.
• Is comfortable initiating conversations and creating opportunities.
• Can listen carefully and identify the real problem behind what a prospect says.
• Is persistent without being aggressive or annoying.
• Follows through reliably on commitments.
• Is organized and disciplined with follow-up.
• Can explain technology in simple, practical language.
• Is motivated by performance, commissions, personal growth, and measurable results.
• Is comfortable working independently in a fast-moving startup.
• Is coachable and actively works to improve.
• Can represent the company professionally in local business communities.
• Tells the truth and avoids overpromising.
• Takes ownership of outcomes rather than waiting to be managed.

You do not need to be a deeply technical software expert. You must, however, be able to learn the platform and clearly explain how it helps home service businesses make more money and operate more effectively.

• Previous sales experience or a strong record of demonstrated sales ability.
• Strong verbal and interpersonal communication skills.
• Ability to build trust quickly.
• Confidence communicating with business owners and decision makers.
• Ability to ask thoughtful discovery questions.
• Comfort with outbound prospecting and direct sales activity.
• Strong personal organization and follow-up habits.
• Ability to use a CRM and follow an established sales process.
• Ability to handle objections and ask directly for the sale.
• Reliable transportation for local meetings and events.
• Ability to manage a local territory and schedule independently.

Experience in one or more of the following areas is helpful but not required:

• Selling to small or locally owned businesses.
• Selling to home service companies.
• HVAC, plumbing, electrical, pest control, landscaping, cleaning, construction, restoration, or similar industries.
• Software-as-a-service sales.
• Outside sales, field sales, or door-to-door sales.
• BNI, chamber of commerce, or other structured networking organizations.
• CRM, field service, automation, marketing, or operations software.
• Payment processing, business financing, insurance, or other services sold to business owners.
• An established network within Utah's local business community.

Local Business Pro sells through trust, clarity, honesty, and practical value.

Strong sales behavior includes:

• Understanding the business before recommending a solution.
• Asking good questions and listening carefully.
• Connecting the product to real operational and financial outcomes.
• Making clear, direct asks.
• Following up consistently.
• Being honest about capabilities and limitations.
• Respecting the business owner's time.
• Selling to customers who are genuinely a good fit.
• Building relationships that continue beyond a single transaction.

We do not want representatives who:

• Deliver aggressive pitches without understanding the prospect.
• Avoid asking for the sale.
• Make promises the company cannot fulfill.
• Talk significantly more than they listen.
• Fail to record information or follow up.
• Treat networking as purely social activity.
• Create bad-fit customers simply to earn a commission.
• Change pricing or make custom commitments without approval.

The Field Sales Representative is not responsible for:

• Defining company or product strategy.
• Building or modifying the software.
• Managing technical implementation.
• Performing the entire customer onboarding process.
• Providing ongoing technical support.
• Changing approved pricing or packaging.
• Promising unapproved features or delivery dates.
• Managing the customer relationship indefinitely after onboarding.

The representative is responsible for bringing the right customers into the business, accurately setting expectations, and completing a clean handoff to the appropriate internal team.

During the first 30 days, you will:

• Learn the Local Business Pro platform, offer, pricing, and sales process.
• Understand our ideal customer profile and the core pain points of home service businesses.
• Learn the primary product workflows and business outcomes.
• Practice discovery conversations, demonstrations, objection handling, and closing.
• Build a list of local networking groups, events, prospects, and referral sources.
• Begin attending networking events and scheduling one-on-one meetings.
• Start prospecting and logging all activity in the CRM.
• Book initial qualified conversations and demonstrations.
• Develop a consistent daily and weekly activity rhythm.
• Share initial market feedback and common objections.

The objective of the first 30 days is to learn quickly, establish strong sales habits, and begin creating qualified pipeline.

By the end of 60 days, you should:

• Maintain a consistent networking and prospecting schedule.
• Book qualified demonstrations regularly.
• Make direct referral requests during relevant conversations.
• Maintain accurate CRM records and reliable follow-up.
• Understand which industries and messages are generating the strongest response.
• Begin closing customers or have multiple qualified opportunities approaching a decision.
• Develop a growing network of active referral partners.
• Provide useful and specific market feedback to the Founder.
• Demonstrate the ability to create opportunities without depending entirely on inbound leads.

By the end of 90 days, you should:

• Consistently generate qualified sales conversations.
• Maintain an active and organized sales pipeline.
• Close new customers at the agreed target pace.
• Independently conduct effective discovery and sales conversations.
• Maintain reliable follow-up systems.
• Have several meaningful referral relationships.
• Understand the Local Business Pro offer well enough to sell it confidently and accurately.
• Identify the strongest local channels for continued growth.
• Demonstrate a clear and measurable impact on company revenue.

The compensation package may include:

• Base salary or recoverable draw.
• Commission on onboarding revenue.
• Commission on monthly recurring revenue.
• Monthly or quarterly bonuses for achieving customer and revenue targets.
• Accelerators for exceeding quota.
• Bonuses tied to high-performing referral partnerships.
• Additional territory, management, or sales leadership opportunities as the company grows.

The compensation structure will reward the acquisition of qualified customers, retained recurring revenue, and consistent sales performance.

This is an opportunity to join an early-stage company with a strong product, a clearly defined market, and substantial room for growth.

You will have the opportunity to:

• Help build the company's local sales motion from the ground up.
• Work directly with the Founder and influence how the sales process develops.
• Sell a product designed to solve real and expensive business problems.
• Develop meaningful relationships throughout Utah's business community.
• Earn based on your ability to create measurable revenue.
• Grow into territory leadership or sales management as the company expands.

Please submit your resume along with a brief explanation of:

• Your previous sales or business development experience.
• Your experience working with small businesses or home service companies.
• How you have used networking, referrals, or outbound prospecting to create opportunities.
• Why you believe you would be successful representing Local Business Pro in the local business community.